Can you change everything?

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More Seth Godin Brilliance. Thanks Seth.

You might not be as permanently stuck in a rut as you think. The rut you’re in isn’t permanent, nor is it perfect. There are certainly less perfect ruts, but there may be better ones as well. The certain thing is that you can change everything…

Buy a competitor
Sell to a competitor
Publish your best work for free online
Close your worst-performing locations
Open a new branch in a high-traffic location
Hire the best salesperson away from the competition
Join the competition
Host a conference for your competitors
Connect your best customers and organize a tribe
Fire the 80% of your customers that account for 20% of your sales
Start a blog
Start a digital bootstrap business on the weekends
While looking for a job, spend 40 hours a week volunteering and freelancing for good causes
Go on tour and visit your best customers in person
Answer the customer service line for a day
Learn to be a killer presenter
Let the most junior person in the organization run things for a day
Delete your website and start over with the simplest possible site
Call former employees and ask for advice
Move to Thailand
Listen to audio books in your car instead of the radio
Sell your cash cow division to the competition and invest everything in the new thing
Find more products for your existing customers to buy
Become a gadfly and tell the truth about your industry
Quit your job
Move your operations to another city
Become a vegan
Have all meetings in a room with no chairs, and everyone wears a bathrobe over their clothes
Open your offices only four hours a day
Open your offices 24 hours a day for a week
Find every project that is near the danger zone (in terms of p&l or deadlines) and cancel it, no appeals
Go for a walk during lunch
Get an RSS reader and read a lot more blogs
Go offline for longer than you thought possible
Write five thank you notes every day
Stop sending spam
Do your work somewhere else. Set up your chiropractic table at the mall
Have everyone at work switch offices
Give your most valuable possessions to a stranger
Go see live music
Start a company scrapbook and take daily notes
Hire a firm to make a documentary about your organization
Buy some art
Make some art.
Do the work.



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