Do you play to your strength?
The following video is by Marcus Buckingham, Author of FIRST BREAK ALL THE RULES, discussing doing what we are good at. Running a small business requires wearing many hats but it’s not impossible to continue to focus on your strengths. Or, as Marcus says it “play” to your strengths. His word choice is very important because he deliberately says “play” because if we’re doing something we’re passionate about it should be like playing… like when we were young. Remember that time? Andy and I often refer to this as “core competency”. We’ve found that doing what you’re the best at and enrolling others to do things that need to get done, but fall outside your core, is when your business will take off. This normally happens when you have a team built around you.
Define, in your business, how you play to your strength. Post to comments.