How to Use Fusion Marketing – entrepeneur.com

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Create a strategic alliance with a similar business and watch your business grow.
By Al Lautenslager |

When I walked into the dry cleaners the other day to drop off my shirts, I found a $5-off coupon on the counter for the pizza shop two doors down. I decided I wanted pizza, so I walked down to the pizza shop, redeemed my coupon, and found a coupon on their counter for $5 off at the dry-cleaning place I was just at. These two establishments were sending traffic to each other; they had formed a strategic business alliance. In the world of Guerrilla Marketing, this is known as fusion marketing.

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