Is there crying in CrossFit?

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I know you’re thinking I’ve gone soft on ya… that I’ve been in touch with my feminine side so many times that I crossed over for good and now can’t come back. Well, there IS a business point to this post which you’ll see—so keep reading.

Truth be told, the words “elite fitness” and “cry” don’t really seem to mix, but
trust me—they do, and here’s how… I believe that the only way to make a significant
difference in your client’s life is to have them break through…

… break through their own obstacles, history and bad habits to have lasting change.
When this moment occurs for your client, it’s going to be emotional for them.

Have you ever witnessed a client hit a PR that they’ve been working on for months
(if not years)? They may smile or laugh or even cry with joy. I can recall a client who made their first rope climb and proceeded to hug everyone in the room (well almost), beaming and a little moist eyed… then go home and post it up on their facebook page for the whole world to rejoice in.

That’s emotion!

Personally I can’t watch the CrossFit Evolution video without getting stirred up. And
the second Crossfit video I ever watched was Nicole, Eva and Annie doing Nasty Girls… if you’ve seen it and watched until the very end you’ll see Nicole crying… I’ve asked her about this and she says she has an “emotional experience” almost every time she works out…

Who doesn’t want that for as many clients as possible?

You may be asking yourself about now “what in blue blazes does this have to do with my business”?

If you want to be more successful at business, get in touch with your emotions.
Share your joys as well as your sorrow. Yes, I know that last part is threatening
because sorrow exposes us as…

… human. Haven’t we been taught that we must all be Gordon Gekko (from Wall
Street) or Donald Trump to be successful in business? Hasn’t it been instilled in us that to really succeed in business we must be cold, calculating and merciless? Maybe if you’re trading stocks—but not if you’re in a people business like CrossFit.

And if you try to cut off your (perceived) negative emotions, you’ll also blunt your
positive ones. It’s the way the universe works. Sorry, I didn’t create the rules.

See the progressions is this… the more in touch with your emotions you are, the more human you will be to your clients. This will lead to a stronger connection and greater bond. Since this business is about relating and relationships, that will lead to greater success.

Now, I’m not talking about being a drama queen for the sake of “emotion” nor am
I talking about being manipulative, dredging up emotion whenever you see the
opportunity. You can’t force this stuff and think it will work the same.

And I can’t teach a seminar without getting choked up at certain points when
discussing… business… because I’m passionate and passion is an emotion.

So, let your clients see you smile, laugh, leap with joy and even cry if that’s what
comes out. They’ll see more of themselves in you and develop a stronger bond with

Post thoughts to comments.

Here are the videos I mentioned above. Let’s see who gets in touch with their



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