So if you were followed by a documentary film crew for an entire week would you be on film doing work or doing business for the most part?
What’s the difference you ask? Well, work is stuff that (in my definition) sustains your business. Coaching classes, signing people up, answering emails, etc. Business is stuff that grows your business. Developing a local partnership with a supplement store, training your replacement or your team, brainstorming an innovative way to do more work in less time, etc.
It’s been my experience that most small business owners don’t know how to distinguish between work and business and therefore never have their business grow. Yes, work has to get done but not by you or maybe not in the middle of the day when you should be doing business.
The following is a list of things that could be outsourced because you’re too valuable… or at least put low on the priority list:
answering emails (unless it’s a potential client)
talking on the phone with friends
trips to the store for supplies
paying bills (reserve this for the 1st and 15th)
overhauling your site
going to fed-ex
Is there is something you could think of that is missing please post to comments.
Make a list of 5 things that you could move to the end of the day or weekend or, at best, delegate to someone else because it’s work
The following video is Tim Ferriss, the author of the great book THE 4 HOUR WORK WEEK. Enjoy.