Fending Off Food Advertising

Today’s Skill

Today’s Workout
Lil’ Tabata Something Else
4 intervals of 20 seconds work, 10 seconds rest on each exercise
1 minute rest/transition between exercises
Score is grand total of reps

Push Ups
Sit Ups
Jumping Pull Ups

Today’s Game
Drawing Time — Draw your workout!As a parent you are probably painfully aware of the onslaught of marketing and advertising directed at your children. No small amount of this marketing involves food, and more specifically, junk food. How do you, as a parent, fend off these messages? How do you explain to your children that this is NOT the food they want to be consuming? I thought about this recently while reading this eye-opening article on Food Renegade. Here’s an excerpt:

A few days ago I was standing in line at the post office, just behind a young mother and her daughter. The little girl looked to be about 2 years old – she was still speaking that language that only a mom can understand. She was a chubby little blonde child, wearing a tee shirt that promoted Coca Cola. As I watched her, she was happily smearing a chocolate bar all over her face.

It was 9 o’clock in the morning, by the way. So, I’m not sure whether this little girl was eating her breakfast or a mid-morning snack. As she alternately licked her candy bar and babbled at her mother, I realized that this was a child who already knows how to plan ahead to her next meal; the one word coming out of her chocolate-coated mouth that I could understand clearly was ‘McDonald’s.’

The food industry spends billions of dollars each year on child seduction, with carefully-conceived advertising directed specifically at children. Just like drug dealers, fast food and snack food purveyors understand the importance of hooking them young and building life-long, loyal customers for their products. Eric Schlosser writes in his eye-opening book Fast Food Nation “…market research has found that children often recognize a brand logo before they can recognize their own name.”

For the full article — http://www.foodrenegade.com/candy-from-strangers/

The Little Champs play “Circles and Stars.”

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