The book by Chris Anderson called FREE: THE FUTURE OF A RADICAL PRICE is an interesting read and supports much of what CrossFit already does (free workouts on line, free videos, lots of free information). And after reading it, which I highly recommend, I wonder if there are other ways that we haven’t explored for our businesses. I have several ideas. Ideas, which honestly are at such an early stage I would insult you to even mention them here. I’ll be sure to post anything that may be helpful to the community at large if things work out that way.
If you have already read the book then ad a comment here. Or if you are going to then please reember this post and come back later on to add something:
Enjoy this video from Chris Anderson discussing his idea in the book FREE.